Grow into new markets without the risk of building a team just yet.
International B2B marketing services that take your proven product into new markets — with local expertise, flexible engagement, and your budget firmly under control.
Expertise where it matters: EMEA markets, local audiences
Do you have a product that's already won customers at home — but no team to scale it abroad?
Maybe your in-house marketing is doing great work domestically, but has never had to adapt it for a different culture, language, or buying culture. That gap is where international expansion stalls.
Getting it wrong isn't a small risk. A campaign that ignores local nuance doesn't just underperform — it can embarrass your brand in front of the very customers you're trying to win.
I've spent over a decade running regional B2B marketing across the UK, France, Spain, and Northern Europe, as well as the DACH region and Eastern Europe — as a native English and French speaker with fluent Spanish. I've built the campaigns, run the events, and done the prospect outreach myself, in-market, in-language. The pipelines I've contributed ranged from $1M to $180M, depending on the resources and ambitions of the companies I worked for.
What that means for you, in practice:
Localised customer personas, built with your local teams and partners — so your messaging lands with real buyers, not a translated version of your home market.
Asset localisation workflows that produce collateral your local teams actually want to use.
Templated, localised GTM plans you can roll out across a whole region, not one country at a time.
Bridge the gap between global strategy and local execution
Head office writes the strategy. Local teams live the reality. Too often, the two never meet, and your distributors or country managers end up with campaigns that don't fit their market.
Alignment is what keeps an international rollout on course. I build go-to-market frameworks that treat your local teams' expertise as an asset, not an obstacle: globally consistent, locally relevant.
The result: no more tone-deaf campaigns from the centre, no more off-brand improvisation at the edges.
Invest in growth on your own terms
Hiring a regional marketing manager takes months and costs a salary, benefits, and a long commitment — before you've even validated the market. And if it doesn't work out, unwinding it is painful and expensive.
Working with me looks different:
No long-term commitment — test your value proposition in a new market before you hire
Fast start — an experienced marketer embedded in your team within weeks, not months
ROI-first budgeting — every marketing pound spent comes with a clear business justification
Sustainable handover — you end up with frameworks and tools your team keeps using, not a dependency on me
When your team is at capacity, you get an extra pair of experienced hands. When the market is proven, you hire with confidence — or keep outsourcing. Your call.
How we can work together
Three ways to engage, depending on where you are:
Market-entry audit (fixed-price project). A starting point if you're exploring a market but not ready to commit. You get a clear read on opportunity, risks, and recommended next steps.
Monthly retainer. Ongoing regional marketing execution — ideal once a market is validated and you need consistent presence.
Project-based. A campaign, an event, a localisation push — defined scope, defined timeline.
Not sure which fits? Book a call and we'll work it out together — no obligation
Ready to take the first step?
Entering a new market is a big decision, but the first conversation isn't. Book a free 30-minute consultation: tell me where you want to grow, and I'll give you an honest view of what it'll take.